moz domain authority vs ahrefs domain rating. Domain Rating. moz domain authority vs ahrefs domain rating

 
 Domain Ratingmoz domain authority vs ahrefs domain rating A new and improved traffic estimation

95 when billed monthly or $108. If you have been spending a lot of time with SEO experts and marketers you might have come across the terms Domain authority (DA) and Page authority (PA). Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. Other tools like Semrush and Ubersuggest named it Authority Score and Domain Score. Domain Rating (DR) is a ranking metric developed by Ahrefs to show the strength of a website’s backlink profile and rate it on a scale of 1 to 100. Moz's DA was a clear winner, maybe because of first-mover advantage. pagespeed insights. It considers the number and quality of internal and external links pointing to a page. 9 stars with 13 reviews. Like “keyword difficulty,” “domain authority” and “page authority”—you may also see them called domain rating and URL rating depending on the product you use—are not Google-sanctioned terms. Ahrefs has an Ahrefs Rank and Domain Rating. Domain Authority - Predicts a root domain's ranking potential in search engines based on an algorithm of. SEMRUSH. ”Ahrefs analyzes billions of web pages and assigns each one a score between 0–100, with higher scores indicating stronger domain authority. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links. Ahrefs has one called Domain Rating. Domain Authority (Moz) Authority Score (SEMrush) Domain Rating (Ahrefs) Each system is based on the information each tool gathers about domains. It runs on a scale from zero to a hundred. Domain Authority is not a Google metric. The upward trend shows that the site authority metrics have. There are a lot of ways to determine website authority. , Domain Rating). I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. To improve your site structure, you need to use clear and descriptive URLs, headings, and navigation menus, create a logical hierarchy and internal linking system, and fix any broken links or. Domain Authority vs. As a quick refresher, domain authority is another way of determining your ranking on search engines. While useful, it’s nowhere near as popular as Moz’s Domain Authority and Ahrefs’ Domain Rating. Each Answers Different Needs and Preferences. ️ Domain rating. Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. Moz Rank & also from the results you can lead finding backlinks domain rating and the website seo score for that specific website you searched. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. Each result in the response costs 0 rows. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Ahrefs will start tracking data and will send you regular updates. Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). To do this, you will simply have to download its extension for Google Chrome and with it you will install the Moz Toolbar that will indicate: Domain Authority (DA) of your website. The code at the end will let Ahrefs know to exclude your domain, so it doesn’t show up in the results. It is not a Google ranking factor, and it is not a general search engine ranking. Here's how it works: On this page, enter the URLs of the domains you want to check. Ahrefs is a complete SEO tool. Moz Domain Authority Checker. Moz has a rating of 3. Ahrefs Domain Checker. Moz Domain Authority and Ahrefs Domain Rating have a number of things in common. It lets you generate multiple campaigns. Difference Between Domain Rating and Domain Authority. Input your website’s URL and hit the Analyze Domain button. DA is calculated using a proprietary formula that prioritizes factors like total links and linking root domains. Domain Authority. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. ️ Domain rating DR. Ahrefs offers an effective tool, i. 2. A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The quintessential tool to measure the authority of a web page. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. How Moz calculates Domain Authority. (Tool suggestion: SEO competitor checker) Step 2. 6. Language: English to remove those who won’t understand your pitch. Exploremos entonces los 3 aspectos principales que impactan en el Domain Rating: La cantidad de sitios web enlazando hacia tu sitio; El DR de los dominios enlazantes; La cantidad de sitios a los que cada dominio. i will increase your ahrefs domain rating or moz domain authority upto 30+ in 21 days with 100% prof. Ahrefs has one called Domain Rating. , Domain Rating). Domain Rating is a metric developed by Ahrefs that indicates the strength of a website’s backlink profile, while Authority Score is developed by Moz which predicts a website’s performance on search engines. Pros and Cons. To calculate their Keyword. Trust Flow vs. The main difference between Domain Authority and Domain Rating is in terms of the metrics used to calculate the. Ahrefs uses a website’s backlink profile to determine their DR. Ahrefs is a potent tool for assessing domain quality. Domain Authority (DA) is calculated by Moz based on a website’s link. In this weblog put up, we’ll dive deep into the key facets of Moz Domain. A ferramenta gratuita em cima mostra a "autoridade" do seu website calculada pela Ahrefs (ou seja, Classificação de Domínio). When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. (On the first tier) These redirect notices have zero SERP. com: Domain. To analyze your competitors, you need to open the site explorer feature of Ahrefs. They measure how many backlinks or social shares a site has, which is an indication of trustworthiness. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. First, we took 24,000 random domains in 10 equal groups based on their Semrush Authority Score (2,400 domains with a score 0-10, 2,400 domains with a score 11-20, etc. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. The key differences. Next, to improve domain authority, you need: to contact site managers and ask them to remove the link; to use the Google Search Console to set the "no follow" tag to hide the link from indexing. As the creator of the DA score, they offer the ideal domain authority checker. This tool provides a domain authority score on a scale of 1-100 as well as other valuable metrics such as backlinks and page authority. Backlink anchor text — Analyze anchor texts to see. Domain Authority between 50 and 60 must be rated as good. I'm looking to move away from OSE as my main site crawler/backlink analysis tool and really like the look and feel of AHrefs, however our company is very keen on utilizing the Domain Authority metric. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. URL Rating (UR): The link authority that a webpage has. Lsi graph. How Can I Check My Domain Authority? 1. Top. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). Domain rating (DR), Backlinks, and Published date. Moz Link Explorer lets you check the domain authority of any website. A domain’s score, which will be a number between 0-100, is going to be determined by analyzing multiple SEO factors, such as how many quality backlinks your site has, how many poor-quality sites link to you, the keywords that your site uses, and more. This lists every page that links to your site, including metrics like Domain Rating (An Ahrefs proprietary metric similar to Domain Authority; this hints at the quality of the link), traffic, anchor text, target URL and date first seen. Simply enter a domain name to get the top-ranking keywords. But not always. Domain Authority and domain rating, both are correct in their own way. 6 billion web pages. 1. The higher the rating, the more authoritative the site is. Ahrefs also measures a website’s backlink profile. Originally developed by Moz – though nowadays a number of SEO software companies have created their own version – domain authority calculates a score using machine–learning algorithms. One of them is the average DA in your industry or the DA of pages ranking for one specific term. Because of. The tool combines all the data it has about a domain into a single score. A price tag of $99/month compares directly to similar options from SEMrush and Ahrefs, but the limitations in the Moz Pro entry-level package make it less viable for most businesses. I suggest checking the report for at least two other relevant domains to get a more diverse output. Ahrefs focuses on the strength of your link profile. This is more or less the same type of indicator you’ll, otherwise, find on Ahrefs as “Domain Rating,. And because. This gauge is done by taking into account the totality of the site’s linkgraph , judging how the site looks relative to other sites based on the quantity. Moz Domain Authority and Ahrefs Domain Rating have a number of things in. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. Rachel speaks at 1-2 industry conferences per. What is the Site’s Moz Domain Authority, Ahrefs Domain Rating? Both Moz and Ahrefs have their own proprietary metric to assess the authority of a given URL/page and a website overall. Can you please suggest what to I need to do to improve the domain authority. Domain Authority: The Moz domain authority (DA) Checker provides a score from 1 to 100 that predicts how well a website will rank in search engines. A week after the July 2018 update to the guidelines, Google made some additions that carried some significant impact: The quality evaluators would now be asked to review not only a website’s E-A-T but also the content creators E-A-T too. These are. AR ranks. I am pretty. This keyword research tool focuses on narrowing down your list of potential keywords, rather than helping you discover new keywords. Both Moz and Ahrefs have their own auditing sections that determine. We know it considers: The total number of links pointing to a domain. DR – Domain Ranking is a metric from the Ahrefs tool and uses the same score on a scale of 0-100. One of the most trustworthy and widely used domain authority checkers is Ahrefs. Ahrefs: Domain Rating; SEMrush: Authority Score; Moz: Domain Authority; Each program uses a different algorithm to calculate these scores but they all paint a suuuper similar picture. Hit “Compare”. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Apparently, Moz bases its tool mainly on Google whereas Ahrefs. To get organic traffic you. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. Sedangkan PA atau Page Authority untuk mengukur otoritas halaman web yang lebih spesifik. There are many options for technical auditing tools that will emulate a search engine crawl of your website. How Does Semrush Compare With Other Domain Rating Scores? To hold a relevant and thorough comparison, we ran a comparison study looking at 24,000 domains of different sizes and checked each domain’s scores from Moz and Ahrefs in addition to our new Semrush data. This study seeks to determine the reliability of the domain authority scores provided by three leading pla-tforms for SEO professionals: Moz’s Domain Authority, Semrush’s Authority Score, and Ahrefs’ Domain Rating, valuesThe UR of these sites is all over the place as you go down the rankings. Below that, you'll see a chart that gives you a visual representation of your backlink profile Spam Score. Let’s jump into these link building tools now! Domain Authority. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. To my surprise, I only have 15 Domain Authority. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Moz developed the Domain Authority Ranking. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. While they serve similar purposes, they consider different factors and have unique algorithms for calculation. The code at the end will let Ahrefs know to exclude your domain, so it doesn’t show up in the results. 2. For a more in depth domain analysis, try Moz Pro to track thousands of websites and pages, target the right keywords, and create custom reports all in one place. Previous post. Moz uses different factors to calculate this score based on a sample of links to a website or page. Standard STANDARD. Nah, berikut ini langkah-langkah untuk cek domain rating di Ahrefs: 1. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web. DR – Domain Ranking is a metric from the Ahrefs tool and uses the same score on a scale of 0-100. While Domain Authority (DA) was coined by Moz, Domain Rating (DR) was developed by Ahrefs. Users can easily view a range of metrics, from search engine rankings and domain ratings to insights about referring domains and backlinks. com" domain. Ahrefs has a rating of 4. Domain Rating (DR 70) is a ranking metric developed by ahrefs. DA is measured on a scale from 0 to 100, with higher numbers indicating stronger authority. However, unrelated metrics such as Domain Authority (Moz), Authority Score (Semrush), and Domain Rating (Ahrefs) can lead to false security and therefore wrong decisions. But like the Ahrefs DR calculation, Moz’s. 1. Archived Domains - These are all currently available domains that expired more than 10 days ago. Toggle the “Any word. It’s a prediction of “trust” of links. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. 0 likes, 0 comments - domaincoasters on July 14, 2023: "SEO Domain Auction Alert! ⏰. Moz’s Domain Authority (DA) was one of the first attempts to predict a site’s ability to rank based on its link profile since Google quit displaying sites’ PageRank. Now, DR or Domain Rating was created by Ahrefs. DR – Domain Rating (Ahrefs): Domain Rating (DR) là một chỉ số đánh giá chất lượng website của Ahrefs. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Rather, they are metrics created by SEO software companies to estimate how much link equity a page or a domain contains. Moz Domain Authority Checker. As a quick refresher, domain authority is another way of determining your ranking on search engines. Ahrefs . Ahrefs uses DR (Domain Rating), and Moz and a handful of other companies use DA (Domain Authority) to measure your website on a similar scale. Search for ‘Moz' in ‘Extensions'. 2 billion links from almost 7 million. Don't forget to save 20% on annual billing. This other website has a domain rating of 31 on Ahrefs but only 14 on Moz. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. They have more than 43 billion links in their database, which is pretty impressive. Ahrefs Domain Rating: Decoding the Metrics. The domain authority score changes more often than your blog's PageRank. Domain Rating และ Domain Authority มีความหมายไม่แตกต่างกันมากนักทั้ง 2 แบบ เป็นการวัดความแข็งแกร่งของโดเมนซึ่งเป็นแนวคิดของ Ahrefs และ MOZ แต่จากการ. DR is sometimes referred to as “Website Authority Score. Learn how to use them to improve SEO and increase organic traffic. Domain Authority by Moz is calculated using dozens of factors, including the number of linking root domains and the total number of links. For one thing, any attempt to improve your domain’s overall ranking online should pair with a more wide-angle page authority and SEO strategy. Domain Authority (DA) is another metric that is evaluated and calculated by Moz. It’s a mini-search engine within Ahrefs that you can use to find brand mentions by searching: Your brand name and then ‘-site:yoursite. Moz has one. Director of Brand Strategy. Note that "bad" doesn't mean low-authority links. DA or Domain Authority of MOZ. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. The organic overview in the Semrush Domain analysis tools has a. Pet Keen is a blog operated by a team of expert vets. PageRank is an algorithm that measures the importance of a given web page. We’ve briefly explained why DR and DA are not the same things, but let’s quickly recap on the key differences: Domain Rating was developed by Ahrefs, whereas Domain Authority was developed by MozDomain authority vs domain rating: Domain Authority (DA) by Moz predicts a site's potential search ranking on a scale of 1 to 100 while Domain Rating (DR) by Ahrefs scores a site's backlink quality and quantity on a scale of 0 to 100. Additionally, they’re both independent metrics that have no bearing on a site’s current or potential ranking. Saat ini, membuat website yang mobile-friendly ialah hal wajib. 4. An indicator of the “authority” of a website in terms of SEO from the Ahrefs service. One page per domain to remove duplicate websites. Once you know your Moz domain authority, you can take steps to improve it based on the additional info Moz gives you, which includes: linking domains, inbound links, ranking. v. Ahrefs, Majestic, and MOZ. Moz Domain Authority: The Calculation. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. e. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. The Moz Domain Authority (DA) rating operates on a 0 – 100 scale. It is also a predictor, not a specific. Number of referring domains. 9 Cara Meningkatkan Domain Authority. (Domain Rating) is a metric used by Ahrefs to measure the strength of a website’s backlink profile on a scale of 1 to. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. Difference between Domain Rating and Domain Authority. In your experience, is there any direct correlation between Moz's DA and AHrefs Domain Rating. DR 20–40: 603 ref. On the page of bulk DA Checker, you will find a text area that says “Enter URLs”. SEMrush allows you to check Domain Vs Domain metrics. 4. Get free link data. Domain Rating vs. It calculates the rating by considering various factors, such as backlinks and social shares. Domain authority: score 1 - 100. 3. Moz DA considers various factors beyond backlinks, including social signals and website structure, to calculate domain authority. Understanding metrics and quality can help you set up link-building success. Each request to domain_rating costs 1 row. DA scale also varies from 0 to 100 but the method to evaluate this factor is a little bit different than DR. In simple words, Domain Authority is an SEO indicator to check the Authority of a website. The tool shows you errors, crawl issues, and makes actionable recommendations. Go to “More Tools” and then. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Compare your site’s score to the sites already ranking for your target keywords. Si te interesa medir la autoridad de dominio de tu sitio web, esta herramienta es la mejor opción disponible para ello. Therefore, the more links you have, the higher your rating on Ahrefs will be. To use the Ahrefs Domain Rating Checker, simply enter your website’s URL and click the “Check Rating” button. See moreBy using either Moz’s Domain Authority or Ahrefs’ Domain Rating. also have the same problem. Ahrefs’ Domain Rating (DR) is based on the strength of the site’s backlink profile. Rachel is The HOTH’s Director of Brand Strategy. Internal links connect one page on a domain to another. Ahrefs Domain Rating Checker Ahrefs is another popular SEO. However, Moz Pro instead determines your. Depending on the number of high-quality backlinks from unique domains, ahrefs can. Moz helps understand how competitors rank for our most desired terms. Moz Domain Authority Checker; Using Moz, you’re getting data straight from the source so you know it’s the most up-to-date rating. I will increase MOz Domain Authority 60 plus, And Increase Ahrefs Domain Rating DR 70, And URL Rating 70 plus of your website to rank you higher on Google. It has a 30-day free trial and pricing starts at $99 a month. The higher the score, the better that website’s ability to rank. It’s calculated by taking the average of all the site’s backlinks and gives you an idea about the quality of a site’s link profile. Scores above 60 rate the Domain Authority as excellent. Consider for example I ell you to measure the length of your room. Ahrefs Outweighs Moz in Everyday Tasks and Easy-to-Use Features. Domain rating (DR) is a marketing metric that shows the strength of a website’s backlink profile. Moz Domain Authority vs. 2. It runs on a scale from zero to a hundred. Moz Domain Authority Checker - This tool is provided by Moz, a leading SEO software company. One of the biggest differences is how the two generate domain authority. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization. You enter your URL, and the tool instantly generates your website’s DA score. Choose the “Phrase match” keyword ideas report. Ahrefs DR: Ahrefs Domain Rating is calculated based on the backlink profile of a domain, including the number of referring domains, the quality of those domains, and the strength of the backlinks. Narrow down your search results to the highest quality pages by filtering dozens of SEO metrics like Organic traffic, Domain rating (DR), Backlinks, and Published date. seoreviewtools amp checker testing tool. Image via Ahrefs. Referring Domains Report. DR dikembangkan oleh Ahrefs, salah satu alat SEO terkemuka yang memberikan data dan wawasan tentang kinerja suatu situs web. DR shows the strength of a website’s total backlink profile, and it’s measured on a 100-point logarithmic scale. Semrush debate, let me highlight a feature that Semrush and Ahrefs offer, but Moz doesn’t. Page Authority. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. They look at the number and quality of the backlinks that point to a website (and individual pages of a website). Enter your domain in the Competitors section. SEMrush. Now you just enter the domain URL in the search box and hit the search button. Certain metrics from top SEO tools can help evaluate a site for link-building prospects much easier. Simply visit the tool, enter your website address, and click on the “Analyze domain” button as seen in the image below. If DA 90 websites dominate page one, you’re unlikely to outrank them if you’re a DA 15. On the other hand, Moz DA (Domain Authority) uses over. The best place to begin an SEO strategy is by initiating a website crawl to see if there are any issues that you need to remedy in order to maximize your SEO visibility. So at the top of our list of. This can go a long way in increasing the domain authority of your website. Moz DA is calculated using over 40 different signals, including the number and quality of backlinks, the MozRank, and MozTrust scores. Ahrefs DR (website authority) focuses on the strength of a domain by looking at the unique backlinks it has. Domain Authority runs from a scale of 1-100, with a higher score indicating that your website will have a better chance of ranking competitively in search engines. Perform Backlink Audits and Remove Bad Links. Moz uses different factors to calculate this score based on a sample of links to a website or page. It runs on a scale from zero to a hundred. In contrast, Domain Authority (DA) is a predictor developed by Moz that acts as a ranking metric for how websites rank on search engine result pages. Ahrefs has developed another domain authority metric that shows you the strength of a certain website called Domain Rating. Domain Authority. Domain Authority is a metric developed by Moz, another reputable SEO tool. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. "Domain Authority vs Domain Rating: differences, relevance, and SEO impact. It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right. With internally developed metrics. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). A higher Ahrefs DR or website domain rating means your website is more authoritative and stronger. The tool combines all the data it has about a domain into a single score. Moz Domain Authority. Domain Rating (DR) A metric that shows the overall strength of a website’s backlink profile on a scale of 0 to 100. Moz Domain Authority, Explained. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. The higher the DA score, the better the content, the better the site’s authority, and the easier it is for Google to rank pages. Also operating on a 0-100 scale, Ahrefs’ Domain Rating (DR) calculates the. Moz Domain Authority Vs. , Domain Rating). I started using the tools to see which one is best and noticed that. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of. It has very strong link and trust metrics: Ahrefs - Domain rating 83. In a nutshell, the Ahrefs domain rating score for a website is shorthand for the popularity of the website. Just as we mentioned earlier, for just a tiny fraction of Ahrefs or Majestic price (!), SEO SpyGlass offers core deep link analysis, and link management features you won't find anywhere else. e. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Ahrefs Domain Rating. New project setup is easy. Anywhere between 20-30 is getting there and between 30-50 is good. For instance, the website solidhook. 2. Yukarıdaki ücretsiz araç, web sitenizin Ahrefs tarafından hesaplanan "yetkisini" gösterir (ör. Moz Domain authority is a score that predicts the possibility for a certain website to rank in search engine result pages (SERPs). Moz and Ahrefs are definitely higher priced compared to others in the. MOZ - Good balanced toolset covering content, offsite, and technical SEO considerations. Domain Rating, a proprietary metric developed by Ahrefs, represents the strength of a website’s overall backlink profile on a scale of 0-100. Semrush: Best for Power Users. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Folge dem obigen Prozess kontinuierlich, um stetig deine Website-Autorität und dein SEO zu verbessern. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. With the paid version, you can see all the data. There is a lot of great info on this simple report. Ahrefs say: “…it’s important not to judge Domain Rating in absolute terms. Link building for local SEO. Ahrefs Domain Rating Checker - Ahrefs is a popular SEO tool that provides various features, including a domain rating checker. Domain Authority, on the other hand, predicts how well you’ll rank on the SERPs. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. Domain Rating and Domain Authority are metrics that can be used to determine the performance of a domain.